The contents of this seminal work include: - Preface
- 1. Market Process versus Market Equilibrium
- The Market System and the Theory of the Market
- The Task of Price Theory: Two Views
- Competition and Entrepreneurship
- The Market Process
- Competition in the Market Process
- Entrepreneurship in the Market Process
- The Producer and the Market Process
- Monopoly and the Market Process
- The Entrepreneur as Monopolist
- The Producer and His Choice of Product
- Equilibrium Economics, Entrpreneurship, and Competition
- 2. The Entrepreneur
- The Nature of Entrepreneurship
- Decision-making and Economizing
- The Entrepreneur in the Market
- The Producer as Entrepreneur
- Entrepreneurial Profits
- Entrepreneurship, Ownership, and the Firm
- Ownership, Entrepreneurship, and the Corporate Firm
- A Hypothetical Example
- The Corporate Firm Once Again
- Entrepreneurship and Knowledge
- Entrepreneurship and the Equilibrating Process
- Entrepreneurship in the Literature
- Misesian Entrepreneurship
- 3. Competition and Monopoly
- Competition: A Situation or a Process?
- Entrepreneurship and Competition
- The Meaning of Monopoly
- The Two Notions of Monopoly Compared
- The Theory of Monopolistic Competition
- Some Remarks on the Notion of the Industry
- Schumpeter, Creative Destruction, and the Competitive Process
- Entrepreneurship as a Route to a Monopoly Position
- 4. Selling Costs, Quality, and Competition
- On the Product as an Economic Variable
- Production Costs and Selling Costs
- Selling Costs, Consumer Knowledge, and Entrepreneurial Alertness
- Advertising, Consumer Knowledge, and the Economics of Information
- Advertising, Information, and Persuasion
- Advertising, Selling Effort, and Competition
- Waste, Consumer Sovereignty, and Advertising
- Buying Effort, Factor Quality, and Entrepreneurial Symmetry
- 5. The Long Run and the Short
- The Long and the Short Run in the Literature
- On Sunk Costs and the Short Run
- Costs, Profits, and Decisions
- Entrepreneurial Decisions, the Long Run and the Short
- Some Additional Cases
- Further Observations on Long-run Competition and Short-run Monopoly
- 6. Competition, Welfare, and Coordination
- The Fundamental Flaw in Welfare Economics
- Knowledge, Coordination, and Entrepreneurship
- The Coordinating Process
- The Role of Profits
- Resource Misallocation, Transaction Costs, and Entrepreneurship
- Nirvana, Transaction Costs, and Coordination
- The "Wastes" of Competition
- Long-run and Short-run Evaluations
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